Autorenewals and commonsense

This came in the mail today:

Your WhoisGuard subscription listed below is expiring soon.
Act fast and renew WhoisGuard today to keep contact information attached to your domain hidden in public Whois.
It’s FREE to renew, so make sure that your privacy remains protected.

This is an example of bad design. If it’s free to renew, why don’t I have WhoisGuard set until hell freezes over?