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Device names

Companies, fix your device names! When a first-time customer sees your phone offerings, they have no idea what to pick because it is impossible to find out when something was released without doing research.

Here’s a bad example: Watch Series 3, iPhone SE, iPhone 8, iPhone 8+, iPhone X, iPad mini 4, iPad (5th gen), iPad Pro 10.5, iPad Pro 12.9, iOS 11, macOS High Sierra. Ugh!

Apple always strives for the perfect, but as more and more models of products are released, some customers can’t keep up.

Here’s the right way to do it: Watch 2017, iPhone mini 2017, iPhone 2017, iPhone Plus 2017, iPhone X (no need for a year until next year), iPad mini 2017, iPad 2017, iPad Pro 10.5 2017, iPad Pro 12.9 2017, iOS 2017, macOS 2017.

Feel free to contact me for naming advice (for anything, from devices to train stations).

2017   naming